Last month the Campaign for Safe Cosmetics and partner organisations released a report revealing that dozens of popular bath products for babies and kids contain at least two hazardous contaminants: 1,4-dioxane and formaldehyde.
Both of these chemicals cause cancer in animals, and formaldehyde is also known to cause skin rashes in people who are sensitive to the chemical.
Parents around the world were particularly infuriated that Johnson's Baby Shampoo, the iconic brand that many hospitals send home with new babies, contained both of these contaminants - neither of which is listed on ingredient labels.
The story was covered across the United States, around the world and online. Concerned mums called Johnson & Johnson - and then blogged about the company's dismissive response.
Of the report, J&J said, "The trace levels of certain compounds found by the Campaign for Safe Cosmetics can result from processes that make our products gentle for babies and safe from bacteria growth," and the Campaign should stop "alarming" parents.
The Campaign for Safe Cosmetics retorted that parents have a right to know if the products they buy for their babies contain hazardous chemicals linked to cancer and skin rashes. "Other companies are making safe and gentle baby products without hazardous chemicals. Instead of playing defense, J&J should live up to its promises of purity and be the safest, most responsible company it can be."